Case Studies
Welcome to A2Z Growth Partners, your go-to source for Amazon and Ecom support.
We work with businesses of all sizes and across a wide range of industries, providing the guidance and expertise necessary to succeed on the world's largest marketplaces.
From product optimisation to advertising to logistics and beyond, we have the tools and knowledge to help your business grow and thrive online. Contact us today to learn more about how we can help you achieve your goals.
Keto-Pro
Keto-Pro Ltd.,a keto focused food nutrition company started in 2017
Let's Grow Together
At A2Z Growth Partners, we're passionate about fostering growth and enabling success for businesses across the spectrum. If you see your business reflected in our ethos, we'd love to hear from you. Together, we can explore how our partnership can unlock new horizons for your business and chart a course for sustained growth and success.
Women’s Healthcare Brand
We increased sales by 135% and helped the company dominate their category
The Challenge
This leading healthcare brand supports women's well-being with a range of natural menopause supplements.
Despite having an excellent product line and competitive pricing, the company was struggling to grow their Amazon revenue. Seeking to improve their advertising performance and boost sales, they decided to engage our PPC Management & Consultation services.
The Solutions
We first conducted a thorough keyword research to identify relevant and high-performing keywords for all of the company's products. We analysed search volumes, competition levels, and relevancy to optimise the keyword selection and create targeted campaigns.
We then restructured the PPC campaigns and implemented advanced bid management tools and strategies to achieve the best possible ad placements while minimising ad spend. We also created automated bidding adjustments based on factors such as keyword performance, ad position, and conversion rates.
We closely monitor & optimise the performance of the campaigns on a daily basis, analysing key metrics such as sales, TACoS, impressions, clicks, CTR, conversion rates, and CPC.
We also provide regular Amazon consultation calls with the brand's team, covering topics from listing optimisation to inventory management & international expansion.
The Results
A2Z Growth Partners' services resulted in exponential growth in the company's advertising & sales performance.
Increased Sales
The optimized PPC campaigns resulted in a 135% increase in total sales within the first six months. The improved visibility and targeting of ads attracted a higher volume of qualified traffic, leading to a greater number of conversions.
Improved Conversion Rates
Through continuous monitoring and optimisation of keyword & product targeting, as well as consultation on listing optimisation, the conversion rate increased by 20%.
Enhanced TACoS
Overall, the combination of increased sales and improved conversion rates resulted in a 45% increase in Total ROI. The profitability of their Amazon PPC campaigns improved significantly, leading to sustained Amazon growth.
We're proud to continue working with this brand and support their journey!
We're expanding rapidly to global markets in the EU & North America.
We couldn't be happier with the results achieved through our partnership with A2Z Growth Partners. Their expertise in managing our Amazon PPC campaigns & providing Amazon guidance has truly been a game-changer for our business & our sales have skyrocketed! Their professionalism, attention to detail, and commitment to our success have made them an indispensable part of our marketing strategy. We highly recommend A2Z Growth Partners to any business looking to maximise their growth potential on Amazon.
Its inspirational founder, Richard Smith, while an expert in his field and running a successful business acknowledged that he wanted to take the brand and the business to the next level and engaged with A2Z Growth Partners to help.
After taking the business through our Strategic alignment process, A2Z Growth Partners set about executing on the strategy.
Brand Refresh
Website Re-platforming
Social Media Strategy
Amazon Launch.
Within 18 months we were able to take the business from 6 to 7 figures of revenue.